SEO 101: Search Engine Optimisation for Beginners
Posted on 20th September 2021
If you are starting your own business venture, you will no doubt be aware of just how valuable an asset the internet and a strong online presence can be. Of course, simply being online is not enough to generate traffic to your website, you need to be able to promote yourself online and allow prospective consumers to find you and your business organically. How do you do this? Well, there are many ways, but this article will talk about using Search Engine Optimisation (SEO) as a means to help grow your online presence.
What is Search Engine Optimisation and Why Is It Important?
Chances are you will have already heard of SEO but won’t be entirely sure about what it means or why it’s important. It is essentially the process of ensuring your website is visible on search engines and on web pages. The reasons why this is beneficial are clear as if you are showing up on search engines organically then it is more likely that consumers are going to come across your site and engage with your products and services.
Having naturally occurring traffic can be an extremely powerful tool for any business due to the fact a lot of people search for different things nowadays. Sure, you can also generate traffic using the likes of paid ads but these are short term given they will only be effective for however long you pay for the ad. SEO can be a long term solution to ensuring your online visibility, hence why so many business owners use professional web designers to make their website SEO compliant so that it will be seen by people continuously.
How Can You Drive Traffic to Your Site from Search Engines?
The first thing you need to understand is that it is Google who decides what websites appear first and which are pushed further down. Google has a lot of things that surround how they actually rank websites, so what works? How exactly does Google determine what pages should turn up when people search for different items? And how can you benefit from these processes to generate a lot of traffic on your site?
The algorithm used by Google can be extremely complex but generally speaking they look out for:
Pages that contain high-quality and relevant information regarding what the searcher is looking for;
Relevance to the search. Google will determine this by reading through websites content and evaluating whether or not that content is relevant to what the search is looking for; and
Quality also plays an important factor. The quality of a site can be determined by a number of means but a lot of this revolves around other websites linking yours and utilising prominent keywords in your content that pertains to the searchers query.
Other factors that also have an impact are:
The way that people engage with your website, specifically, do they stay on your site or do they leave the minute they have clicked on the search page;
Your websites loading speed; and
How unique your content is, specifically whether the content is generic or whether you are offering something more unique and interesting to readers.
How Do You Know What Keywords to Use?
The first thing that you need to do when getting involved in search engine optimisation is working out what it is you actually want to rank for. This means that you need to put your head into the mind of the consumer and work out what it is that they will be searching for that will bring up your business. This can be a general term pertaining to your industry or you can focus on local SEO and cater your SEO towards your location. Focusing on local SEO can be a great way to have you stand out amongst larger competitors.
If you intend on trying to capitalise on local SEO you should also create a Google My Business account as these appear at the top of search engines and local points of interest are often put to the top of the results.
Some of the best ways that you can work out the keywords you want to rank for are by considering:
- Search Volume
How many people are actually searching for the term that you are trying to rank for. The more people that are searching for your keywords, the more likely they are to click on your website and engage with your business. On the other hand, if nobody is searching for your keywords then no matter how good your content is, people aren’t going to come across it.
If a term is searched for by a wide audience, then that’s great, but what if it isn’t relevant to what your company does and what you can offer customers? You need to ensure that the content you create pertains to what you can offer consumers.
You should also consider what your competitors are ranking for. You don’t want to copy them but they should certainly be an influence.
Be sure to put yourself in the mind of the customers that you want to attract and ask yourself:
What are they interested in?
What problems do they have?
What kind of language would you use to search for the term? (formal/casual)
Who else are your customers buying from?
Keep an Eye on What is Working
It is incredibly important to keep an eye on Google Analytics to see what kind of keywords are resulting in more visitors to your site. This will allow you to plan future digital marketing strategies surrounding searches that are proven to work and generate clicks and conversion.
How Do You Implement Optimised Content onto Your Website?
It is easy to know that utilising SEO as a means to ensure where your website ranks is very important; however, taking the time to actually create SEO optimised content can be very difficult. This is why a lot of organisations opt to use the services of web design companies such as It’seeze Website Design. They offer website design in South London and beyond for a variety of businesses, making slick, easy-to-use and SEO friendly sites in the process. Not only this but they offer ongoing expert support to help you in trying to rank once the website has been created. If you have any questions about these services then do not hesitate to get in touch to discuss your businesses’ options in more detail.
Tagged as: Digital Marketing Strategy, Google My Business, Search Engine Optimisation, Search Engine Optimization, SEO
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