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Today’s barbers are so much more than just a haircut. They are a social hub in a community, offering more than just a simple trim. Barbers now offer stylists hair colouring, beard design and trims, clipper cuts, skin fades, hair camouflage, as well as hot and cold shaves. 
So, when Phil Reader approached It’seeze Wimbledon, we knew we had our work cut out in creating a new website that represented today’s modern barbers. 

The issue 

Phil and his partner Morgan had just completed a management buyout of the barbers they were both working in. They were looking for a complete redesign of the existing website as well as a rebrand of The Honest Barber that was based around their ethos of being an ethical, ‘honest’ business. 
They wanted a website that was modern and on-trend, with a fresh, clean feel. But they also wanted the website to represent a major selling point – that the barbers that work for them earn a bigger share of the profits, rather than the owners taking the lion’s share of the profits. 
In addition, they wanted a website that is simple and easy to make changes and updates, such as gallery photos, adding new barbers and updating prices, which was a major problem with their old website. 

The solution 

It’seeze Wimbledon proposed creating a new website that not only incorporated The Honest Barber’s refreshed branding and their working ethos but a site that was also easy for Phil and Morgan to keep updated themselves. 
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The result 

We created new branding, which included simple but elegant tones and colours, as well as a new logo, which represents their focus on being ethical and ‘honest’. Their branding now has a more organic feel, with a clean and fresh layout that is easy to navigate for visitors. 
The Honest Barber’s new website has been built with expansion in mind. We have incorporated the capacity to develop the site as the business grows. Phil and Morgan will be able to add more professional photos once the salon has been re-decorated and as they establish a name for themselves within their community. 
We have also added an online booking form which has not only streamlined their business day but has also made it easier for customers to book their slot without having to worry about waiting in queues. 
A key requirement for Phil and Morgan was the ability to make changes when they needed to. It had to be easy to understand and use as they admitted technology was not their forte. Their new website meets this requirement, enabling them to make changes, add new photos to their gallery, as well as update their prices and services. 
Phil and his partner Morgan are thrilled with their new website, commenting: ”Working with It’seeze Web Design Wimbledon couldn’t have been easier. They were patient and easy going which helped us massively as we’re not naturals when dealing with technology. We’re delighted that the It’seeze platform is really easy to use, even for me!" 
Navigating through the website to make any changes is simple, turning what could have been a stressful process into plain sailing. We can’t recommend it'seeze highly enough for anyone looking for a refresh or brand new website.” 
At the It’seeze Wimbledon web design company, we provide affordable, professional web design and ongoing expert support. We ensure that every custom-designed website we build is WCAG compliant and meets web accessibility regulations. Not sure if your website is working for you? We offer a free Website Health Check that will decipher the areas where improvements can be made. Call us today to create the website of your dreams and turn your business into a success. Contact us for more details. 
Tagged as: Branding, Website Design
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