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One of the most effective ways of creating great blog posts is by regularly publishing relevant, eye-catching content. It’s a great form of self-promotion, an excellent way to create brand awareness, and will help build a loyal audience. However, it’s important to understand that when creating great blog posts, it takes more than a large word count, and a few images to capture your reader's attention. 
Whether it’s website editing, keyword knowledge, eye-catching headlines, or keeping your paragraphs short and sweet, there are many factors to be aware of when creating great content. Knowing where and when to combine them in a blog can vastly improve your chances of capturing your reader’s attention. 
At It’seeze Wimbledon we’re here to help, so without further ado let’s jump in and find out how to create great blog posts. 

Creating great blog posts means knowing your audience 

As a business, you could hire the world’s greatest blogger and create earth-shattering content, but there’s no guarantee it will connect with your audience. If the blog isn’t relevant to your audience, it adds less value to your business than a meme posted on social media at 3 am. 
It’s essential to know your audience, so before writing your blog it’s worthwhile researching any previously published industry content. Factors such as ‘what style of blogs are being posted’, ‘how long are the blogs’, and ‘which blogs connect on social media’ should be taken into account. 
Analysing what works and what doesn’t will help you understand which content is more likely to connect with your audience. 
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Powerful hard-hitting headlines are essential to capturing the client's attention 

Without an eye-catching headline, it's likely that a reader will simply skim by your blog, meaning that your content will be neither read nor shared. Blogs should be informative, entertaining and broken up with subheadings. Shorter and snappier paragraphs will keep the reader invested and ensure the user experience is that little bit more enjoyable. 
It’s been reported that the average attention span of a reader is now around 8 seconds. If you hope to capture and hold onto it, H1 headers, sumptuous subheadings, and user-friendly editing are as important as the blog’s content. 
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The Importance of Images 

A picture is worth more than a thousand words but in terms of modern marketing, a blog that contains high quality, visually striking, and relevant images, adds far more value to your business than a blog without images. 
Most people can understand images quicker than the time it takes to digest content. It’s essential to include high-quality images; the higher the quality of your content, the better your reputation will become. 

It’seeze to Optimise your Blog’s SEO 

Search engine optimisation (SEO) is an essential way of improving the visibility of your blog posts. The higher you rank on search engines such as Google and Yahoo, the more visible your content becomes to users online. 
Building your SEO organically will be a gradual process, but if you’re willing to commit to regular publishing, it can offer your business great value for money. Posting high-quality blogs, relevant to your industry and relevant to your primary audience, will improve your search engine rank. 
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Keyword knowledge can super-charge your blog 

Researching relevant keywords and including them within your blog post is a proven way to increase the visibility of your blog online. However, you need to be aware that overfilling your blog (referred to as keyword stuffing), will severely damage your search engine ranking, as well as turn off readers. 
Rather than keyword stuffing, you should consider strategically placing keywords within the blog. Essential areas to place keywords include headlines, subheadings, and opening paragraphs. Including keywords in your URL and meta description is an absolute necessity. 

Keeping up-to-date in your industry 

A great way to create great blog posts is by making sure the content you’re writing is fresh and accurate. By being the first to post about industry news, your client base will view you as an integral member of the industry. Readers will then begin seeking out your blog and website for the latest industry news, allowing you to build a rapport with your client base. 
Your blog content must be professional and well written, as there’s no point in being the first to publish industry news if it’s littered with spelling mistakes or inaccuracies. 

It’seeze to promote your blog online 

Social media is a perfect method for promoting your blog online. It provides an established audience and an excellent way to understand what content is more likely to connect with clients. 
Things to consider when promoting your blog online are advertising budgets, for example, if you’re a smaller company hoping to reach a larger audience, paid-for advertising could offer benefits. 
If you’re seeking organic promotion, choosing the correct time to post your blog is very important. Social media management sites such as Hootsuite and Sprout Social allow you to schedule posts across multiple social media sites simultaneously. 
Another fantastic way to promote your blog is by replying positively to reviews and social media comments. By connecting with your client base in a professional manner you can build your reputation and credibility. 

It’seeze, we’re here to help your business 

At It’seeze we believe in collaboration, our Wimbledon-based website design company understands that no one knows your business better than you. 
That’s why along with offering ongoing expert support, we also provide advice and design knowledge that can help support the long-term success of your business. 
We’re more than a web design company. As a successful local web design company serving the businesses of Wimbledon, we’re also proud to support businesses in Battersea, Clapham, Brixton, and Putney. It’seeze Wimbledon has the experience to help your company create incredible blog posts. We can grab your audience’s attention, offer ongoing support, and ensure that every blog posted is of the highest professional standard. 
For more information or to connect with one of our friendly It’seeze Wimbledon web experts, click here
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